Pimp my house?
Posted by cincinnatimodern on April 23, 2008
There are a lot of perks to living in a modern house. You get to be on a first name basis with your roofer (Hi, Larry!), your kids’ friends think you live like movie stars, and occasionally you get a knock on the door from a location scout. Our first knock came about 4 years ago, around the time MCM houses started showing up in everything from allergy pill commercials to Windex ads.
Turns out, there are a lot of ad agencies and publications in Cincy that jumped on the modern bandwagon and use local homes as their backdrops. It’s 50’s style cool for state of the art products of today. Go figure!
And today, I did it again. I pimped my house. I am sitting downstairs as a photographer, stylist, hair & make-up person and some models are upstairs shooting away. The fee they pay to use the house (complete with ‘period’ props) goes into my ‘house fund’ for upcoming improvements. I think a cork floor in the master bedroom is next.
The way I see it, it is a win-win. Modern houses get exposure and my house gets improved. I don’t know how long the public’s fixation with MCM will last, but for me it’s just another adventure in the life of a modern homeowner.
Pimp my house? at nyc.locationscout.us said
[...] observations about the cincinnati modern real estate market, and modern happenings around town | Pimp my house? | Posted by cincinnatimodern on April 23, [...]
matt said
I think its a fairly lasting obsession, at least in the media. Since the mid century they have been using modern houses as the hip and cool backdrops. Look at every action movie villain since the first bond movies, and the parade of modern houses in cinema used to denote taste and wealth. As long as the clean modern looks stands slightly in contrast with the sometimes more traditional type tastes of the public I think it will hold a position as a unique and appropriate style (as opposed to the many faux-traditional newly built homes on the market).